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A leading Telco operator personalize thousands of offers for their customers in order to maximize the value they propose. M-commerce project aims to simplify the complex shopping experience of their customers, and provide convenience for shopping anytime and anywhere at a better price.

The offers are personalized based on customer demographics, their past behavior and purchases to deliver the right offer at the right time, at the right place, and at the right price.

When you monitor a customer’s behaviors on what he/she mostly is interested in (i.e.; music memberships, skiing equipment store shopping, nightlife purchases) then your offer can be more specific on each case. Rather than having sent junk/unwelcomed offers to the random and not identified customers, it’s a targeted marketing service that claims to be in the right place in the right time with the desired price.