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Case Studies

Churn Project for a Telco Company

Business Problem:

Decreasing the customer churn rates of a telco company

Solution:

  • Organon calculated each customer's churn score
  • New churn offer packages were offered for customers with high churn scores

Results

  • The churn rate decreased by 34%

Credit Application Scorecards

Business Problem:

Decreasing the non-performing-loan rate of retail customers for a large Turkish bank

Solution:

  • Application Scorecards were built with automated documentations compatible with Basel II requirements without human interaction

Results

  • Non-performing-loan rate decreased by 38%
  • Credit volume increased by 58%

Pricing Project for Term Deposits

Business Problem:

Increasing the number of new and rolling term deposit accounts with minimum cost

Solution:

  • Organon calculated each customer's price sensitivity score
  • Interest rate quota was distributed along scores

Results

  • The number of rolling term deposit accounts increased by 23%
  • The number of new term deposit accounts increased by 16%
  • Cost for new or rolling term deposit accounts decreased by 27%

E-mail Marketing Project

Business Problem:

Increasing the e-mail open rates in one of Turkey’s leading group with effect on sales performance

Solution:

  • E-mail recommendation models with personalized content were built

Results

  • E-mail marketing response rate increased by 45% with more opens, clicks and opt-outs

ATM Predictive Maintenance Project

Business Problem:

Increasing maintenance service levels of ATMs for a large Turkish bank

Solution:

  • Based on the data gathered from the ATM sensors and log files, machine failure prediction models were built.

Results

  • ATM service quality increased by 65%

ATM Demand Forecasting

Business Problem:

Forecasting the cash need for each ATM of a large Turkish bank

Solution:

  • Organon built cash demand forecast models for each ATM
  • Forecasts are automatically updated every week

Results

  • Redundant inventory of ATMs decreased by 46%
  • Cash shortage of ATMs decreased by 26%

Data Quality Solution

Business Problem:

Need for an automated system for data quality controls for increasing number of databases in a telco company

Solution: Intelligent Data Quality

  • A machine learning based, self-learning solution to data quality problem was implemented

Results

  • Human resource need for data quality controls decreased from 750 man-hour to 3 clicks
  • Speed of the corrupt data detection decreased from 7 days to 2.5 minutes
  • Data size controlled increased from 1 GB to 8 TB
  • Corrupt data detection rate increased from almost 0% to 99%
  • Installation & Deployment time decreased by 10 times